SERIES 6 CANDIDATES, KNOW DIFFERENCES BETWEEN CORRESPONDENCE, RETAIL COMMUNICATIONS, AND INSTITUTIONAL COMMUNICATIONS
Planning to sit for the Series 6 Exam in the future? If so, make sure that you can explain and recognize the FINRA rule differences between correspondence, retail communications, and institutional correspondences. How do I know that questions on these topics may show up on your Series 6 Exam? I know this because FINRA publishes a Series 6 Exam Content Outline, and Section 1.1 specifically states that Series 6 candidates should know standards and types of various Public Communications.
Bob Eder in his Study for the Series 6 Exam presents a detailed discussion of Public Communications, including standards and required approvals. Here is a sample of Bob Eder's treatment:
Correspondence (1.1)
FINRA defines
"correspondence" as any written or electronic communication that a
brokerage firm or representative sends, distributes, or makes available to 25
or fewer retail investors, within any 30-calendar-day period. If a
representative sends material to more than 25 retail customers within any
30-day period, then it would be "retail communications." However, FINRA
does not include materials sent to 25 or less retail customers within a 30-day
period as "retail communications."
Principal Must Review Correspondence (1.1)
Even though correspondence
related to the securities business need not be sent to FINRA's Advertising
Regulation Department, it still is subject to review by a registered principal
of the firm to make sure it does not violate FINRA rules regarding exaggerated
claims, false statements, inappropriate comments. This rule also applies to
internal communications of the FINRA member firm. Review of correspondence
applies to both incoming and outgoing correspondence. Especially important is
discovering customer complaints and actions of representatives that entail
serious violations of SEC and FINRA rules. The principal who is designated to
review correspondence must give evidence of the review by written or electronic
records made contemporaneously (i.e., at the time that the principal made the
review), and this must include the principal's signature and the date.
Here is the link to FINRA's Content Outline for the Series 6 Exam.
See the references to Public Communications in FINRA's Series 6 Content Outline, Section 1.1.
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